Valentine’s Day is always a prime holiday for the brand and this year’s Valentine’s Day campaign refocuses the brand’s traditional take on the usual sultry sex appeal to a more fun and flirtatious positioning that celebrates our customers own individuality and sexiness. Through the compelling and fun storytelling in various editorials and landing pages, we were able to inspire her and serve her by showcasing the holiday as something that is not just meant for exciting their significant other, but something for their friends and for their own self.