
ABOUT
Hi, I’m Rachel Felsinger—a product designer and design lead passionate about building high-impact digital products.
I design thoughtful digital experiences for global brands, staying closely connected to the craft through hands-on problem-solving, iteration, and refinement. My work spans refined UI details, scalable platforms, design systems, and emerging technologies like AI, all grounded in minimalism, clarity, and purposeful creativity.
I’m most energized by complex problems and ambiguous spaces, where collaboration and curiosity lead to the strongest ideas. I care deeply about quality and believe great digital products are built through intention, restraint, and a relentless attention to detail.
My philosophy: design should feel effortless to use, but never effortless to make.
EXPERIENCE
RALPH LAUREN
UI/UX Design Director | Mar 2020 – Present
MAC COSMETICS
Associate Design Director, Digital Innovation | Nov 2018 – Present
VICTORIA'S SECRET
Senior Web Designer | Jan 2017 – Nov 2018
ANASTASIA BEVERLY HILLS
Digital Designer | 2016 – 2017
BCBGMAXAZRIAGROUP
Designer | 2014 – 2016
TECHNICAL
SKILLS
- Figma & FigJam
- Principle
- Confluence & JIRA
- Microsoft Office
- Keynote
- Sketch
- Adobe Creative Cloud CC Photoshop | Indesign | Illustrator
- Omnigraffle
CORE
COMPETENCIES
- Assembling, maintaining, and inspiring multidisciplinary teams
Creative Concept Development
- User Experience Design (UX)
UI Design (Web/Mobile/Tablet/ Mobile App)
Wireframing
- Interaction Design
- Design System & Branding
- Art Direction / Visual Design
- Rapid Prototyping
- Typography
- Motion & Animation
- Knowledge of CSS / HTML
- Project Management
EDUCATION
UCLA EXTENSION
UX Courses | 2016
GENERAL ASSEMBLY
UX Bootcamp | 2015
CALIFORNIA STATE UNIVERSITY FULLERTON
Bachelor of Fine Arts, Graphic Design | Summa Cum Laude | 2014
CONNECT
If you’re interested in learning more about my work, send me a message on LinkedIn.