About Me
ABOUT
I am Rachel Felsinger and am passionate about anything and everything digital.
I have been fortunate to work for multiple large scale retail brands and have been part of multiple projects that helped tailor their online experiences to cater to their customer demographic. My design philosophy is centered around finding a connection between a brand and their users and creating a meaningful product that has been validated and tested through various iterations. I also believe in a happy marriage between design aesthtic and usability and that an incorporation of both always draws the users effectively into the experience from the brand and keeps them engaged throughout their journey.
In my free time I love to draw, play volleyball (mostly beach), and dream about my next travel adventure.
EXPERIENCE
RALPH LAUREN
UI/UX Design Director | Mar 2020 – Present
MAC COSMETICS
Associate Design Director, Digital Innovation | Nov 2018 – Present
VICTORIA'S SECRET
Senior Web Designer | Jan 2017 – Nov 2018
ANASTASIA BEVERLY HILLS
Digital Designer | 2016 – 2017
BCBGMAXAZRIAGROUP
Designer | 2014 – 2016
TECHNICAL
SKILLS
- Figma & FigJam
- Principle
- Confluence & JIRA
- Microsoft Office
- Keynote
- Sketch
- Adobe Creative Cloud CC Photoshop | Indesign | Illustrator
- Omnigraffle
CORE
COMPETENCIES
- Assembling, maintaining, and inspiring multidisciplinary teams
Creative Concept Development
- User Experience Design (UX)
UI Design (Web/Mobile/Tablet/ Mobile App)
Wireframing
- Interaction Design
- Design System & Branding
- Art Direction / Visual Design
- Rapid Prototyping
- Typography
- Motion & Animation
- Knowledge of CSS / HTML
- Project Management
EDUCATION
UCLA EXTENSION
UX Courses | 2016
GENERAL ASSEMBLY
UX Bootcamp | 2015
CALIFORNIA STATE UNIVERSITY FULLERTON
Bachelor of Fine Arts, Graphic Design | Summa Cum Laude | 2014
CONNECT
If you’re interested in learning more about my work, send me a message on LinkedIn.